Making a good online video can be a major undertaking. You might not even know where to start, or perhaps you’ve started and it’s not going so well. Now you’re looking for help. Well you’ve come to the right place as this is exactly what this article is aiming to do. By assembling some basics before you go do that video shoot you should have a firm grip on what you’re doing and be well on the way to a great online video project
What is it? - Every good video starts with a good idea. But that good idea has to then be turned into a good script and good dialog (if you have any). It needs to be compelling and keep the viewer’s interest. But not only that, the story needs to go somewhere or the video has to be setup so that it leads the viewer into wanting to obtain further information, see further episodes or buy the product, whatever the goal of your video is. This can be accomplished with good pacing. An average person speaks 120-150 words per minute so if you are going to have someone speaking then a five-minute video would require around 600 to 750 words if it were one person speaking for the whole video.
What goes where when? - Scripting is good to know who says what. Storyboarding is great for knowing who and what goes where and when. It’s a fantastic way to get the full picture of your video laid out prior to even thinking about shooting. It puts you in the director’s seat of a fully equipped and ready to go idea. That means you’ll know exactly what you need to proceed and will really help your video shine when you get to the nuts and bolts. If all goes smoothly you’re on budget and on time and that helps make for happy people all around.
The Extras - Sure you need some script and some story and you need to know where it’s going and what everyone is doing. But then you also have to have some post-production. This is where you get to put in the extra bang for the buck. With online video it includes thinks like web URLs, email addresses and if you’re working in some of the fancier video platforms interactivity. These are vital pieces to the video puzzle for online. You need to tell people where they can find out more, buy that product or when to expect the next episode. You need to tell them who is involved and how to contact them. Who knows, this could be the start to your online video directing or producing career.
Making video isn’t just about aiming a camera and yelling Action. You’ve got to have all your proverbial ducks in a row long before you ever step foot on the set so you know just exactly what it is you’re looking to shoot. This small bit of planning will really get you far later on down the road and make your online videos look more professional and take less time and they say, time is money.
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